Friends of the Rail Forum

One of Europe’s biggest airlines is flying against business convention by encouraging its customers to think of the planet and consider travelling by rail.

KLM has launched an advertising campaign under the slogan, “Fly responsibly”, which includes an online video in which prospective customers are asked: “Do you always have to meet face to face? Could you take the train instead?”

It concludes with the narrator noting: “We all have to fly every now and then, but next time, think about flying responsibly”...