Rail surfing advertisement banned
Posted: 01 Aug 2012, 07:47
RAIL SURF AD’S BAN
1st August 2012 By Daily Star Reporter
AN ad showing a teenager surfing railway tracks using a rope hanging from a train has been banned.
The lad in the Mountain Dew energy drink promo falls headfirst to the ground and text says: “Don’t Dew this at home.â€
Advertising Standards Authority chiefs banned it after four complaints from people fearing the risky behaviour would be copied.
Drink makers Pepsi said it was targeted at teenagers, who would understand it was make-believe.
1st August 2012 By Daily Star Reporter
AN ad showing a teenager surfing railway tracks using a rope hanging from a train has been banned.
The lad in the Mountain Dew energy drink promo falls headfirst to the ground and text says: “Don’t Dew this at home.â€
Advertising Standards Authority chiefs banned it after four complaints from people fearing the risky behaviour would be copied.
Drink makers Pepsi said it was targeted at teenagers, who would understand it was make-believe.