Eurostar campaign brings home the little black dress

[John Ashworth]

From Parisian chic to Essex cheek, Eurostar campaign brings home the little black dress

4 SEPTEMBER 2012 - 9:37AM | BY STAFF WRITER | The Drum

Eurostar has launched a cheeky new advertising campaign urging Brits to 'bring something interesting back' from their travels.

From cricket to the little black dress, the campaign by AMV BBDO promotes Eurostar's ticket offer on journeys from London to Paris or Brussels by showing the staples of British life that originated in France or Belgium.

It is AMV BBDO's first advertising campaign for the train operator since being appointed to its pan-European account in February.

Planned by Arena Media, the ads will run across national press, online and outdoor formats until 16 September.

Lionel Benbassat, director of marketing and brand for Eurostar, said: “This campaign is about inspiring our passengers to take a new look at all that our destinations have to offer.

"By playing on the heritage of iconic inventions which connect France, Belgium and the UK, we are inviting our customers to explore further with us and bring something interesting back from their trip.”